August 19, 2016
we can allow labels to define us

Reach (And Exceed) Your True Potential By Using Labels Appropriately

How many times per day do we put ourselves in a little, one-size-fits-all box? It’s such a habit that we probably do it without thinking. From […]
July 8, 2016
Public personal brand and image matters when in the public eye.

Why Your Personal Brand Matters

Whether we mean to or not, all of us have a personal brand. It’s made up of the little details about ourselves that people notice and […]
July 6, 2016
customer relationship management creates trust and a healthy relationship

Don’t Let The Small Things Get You Down – But Don’t Ignore Them Either

We’ve all heard the old saying, “don’t sweat the small stuff,” and for the most part it rings true. None of us should let the smallest […]
June 13, 2016
long term customer relationship

The Art Of Gaining (And Keeping) Long-Term Customers

Everybody wants long-term customers – yet it’s ridiculously hard to gain them. Whereas you may provide stellar products and services, a competitor can steal a customer […]
March 10, 2016
CBC’s Marketplace attempted to show that three Canadian restaurants were requiring their young female staff to wear sexy uniforms. In fact, they interviewed several former waitresses who felt they were required to sexualize their uniforms.

CBC Marketplace Investigation; justified or just as bad?

CBC’s Marketplace attempted to show that three Canadian restaurants were requiring their young female staff to wear sexy uniforms. In fact, they interviewed several former waitresses […]
February 9, 2016
In the spirit of Valentine’s Day, I thought it would be ideal to discuss an all-important facet of your brand: not hating it.

Staying In Love With Your Brand

In the spirit of Valentine’s Day, I thought it would be ideal to discuss an all-important facet of your brand: not hating it (or more importantly, […]
February 8, 2016
The masses flock to brands that offer ‘experiences.’

Attracting Millennials: Why Your Company’s Values Should Be Reflected On The Web

Now more than ever, it is essential that brands showcase their values and beliefs at all times. Gone are the days in which people support brands […]
February 5, 2016
One of the greatest assets to any small business owner is knowing exactly how to craft killer copy that sells.

Creating Killer Copy For Your Website And Social Media Channels

One of the greatest assets to any small business owner is knowing exactly how to craft killer copy that sells. Doing this is obviously easier said […]