As a small business owner, you probably already know that marketing on social media is one of the most lucrative methods to growing your brand. It’s true, too: with so many people on social media, the potential to instantly reach as many people as possible is there. Even so, not all social media platforms are created equally, meaning that if you try to market everywhere, you’re going to find that some platforms are simply not worth the time and effort you put into them. What’s more, if you spread yourself too thin, you are not getting everything you can out of marketing on social media.

Thus, it is essential that you discover which social media channels are ideal for your brand, and which ones you should place less of a focus on. How do you figure this out for yourself? Let’s take a look at a few popular social networks and the types of audiences they attract.

Social networks that focus on images


If your brand relies on imagery to entice customers to purchase your products, then you need to be on Instagram. Brands that sell jewelry, clothing, food – essentially, anything that can entice people to buy a product based on images alone – need to make a presence on the world’s fastest growing social network. Especially if your brand sells to young people, it becomes a win-win situation.


For brands that rely on images to sell products/services yet cater mainly towards women, you also need to be on Pinterest. Allowing users to share popular pins they find, Pinterest is a great way to get people talking about your brand. Some of the most popular topics on Pinterest focus on traveling, wedding planning, food, fashion, baby planning, and so on. If your brand falls into one of these niches, you need to be on Pinterest.

Everything else

If your brand does not rely on images to sell products and/or services, don’t worry: you have plenty of social networks to choose from.


Everybody is on Facebook. By default, you need to have a presence on Facebook (it’s hard to think of any brand that can’t benefit from marketing on the world’s largest social networking platform). Perfect for sharing helpful content, engaging with followers, enticing them do business with your brand, and even providing businesses with powerful tools to aid them with marketing on Facebook, Facebook is undoubtedly the most flexible social network in this list.


It also doesn’t hurt to have a social media presence on Twitter. Perfect for reaching out to customers instantly and engaging with them in the moment, Twitter is more about the ‘now’ rather than Facebook’s ‘collection of content’ that’s waiting for people to read throughout the day. Twitter may not be as lucrative for some brands as Facebook, but some brands thrive on Twitter even so. Your mileage may vary.

How do you utilize these and other social networks to your advantage?

It’s impossible to mention every aspect of properly utilizing and engaging with your followers on social media – simply because it’s an exhaustive list (and the process is changing all the time). We’ll keep things simple though, and share a few tips with you:

  • Follow industry leaders on social media.
    • Share their content, comment on their posts, and more.
    • We call this ‘social seeding.’
  • Use social media as a customer service tool.
    • Especially on Facebook and Twitter, followers are going to reach out to your brand with questions and concerns.
    • Respond to them instantly, and you will raise the odds of them becoming regular customers.
  • Keep your audience in mind.
    • Share content that will be helpful and interesting to them.

There are so many more ways that you can utilize social media to benefit your brand. That’s why you need a partner that will be there for you to provide these results to help your brand to grow to new heights – and that is why The Strategist is here. We are providing a package that will allow us to fine-tune your social media marketing game plan, create plans for other facets of marketing, and help you to grow your brand consistently going forward. This package costs approximately $1200.00, but for our customers, the cost is only:


Moreover, you can take advantage of a three-payment plan: $250.00, upfront, $250.00 after week three, and $250.00 after week six. Don’t wait: take advantage of this special offer today, and let us provide the helping hand that. 519-915-8665.

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