PR – much like marketing as a whole – is evolving in 2015. Public relations is no longer designated solely for PR professionals. Thanks to the emphasis of providing instant customer service and engaging with customers on social media, every employee needs to know how to use PR effectively. Which brings us to our first point…
Every employee will become a brand advocate
Employees are no longer just ‘employees.’ Instead, employees are now brand advocates – and this is going to become clearer than ever in 2015. Thanks to the melding of social media and public relations, employees are going to find that they need to possess at least a few public relations skills in order to respond to customers properly.
As a result, 2015 is also going to see the year in which a social media policy is absolutely mandatory. Because your employees will be brand advocates going forward, you need to have a social media policy in place that dictates proper behaviour on your small business’ social media page. It could mean the difference between a social media disaster (and thus, a PR disaster) and avoiding one altogether.
The press release is getting a facelift
The press release like the toaster: it hasn’t changed in decades. The press release still abides by pre-Internet rules that make it feel more ancient than effective. Make no mistake: press releases are important for marketing your brand. But even so, there has to be a better way. We live in the Internet age, not the prehistoric age. Most people would rather watch a video explaining a press release and actually reading one.
Expect to see press releases with a 21st century touch in 2015. Videos, logos, and other visual content is going to dominate the press release going forward. Because…
Visual content is mandatory
Before 2015, visual content was nothing more than a ‘nice touch.’ Sharing infographics may have been unique a few years ago, but now they are absolutely mandatory. That goes for all other types of visual content as well – from videos to GIFs and beyond. Besides, most people would rather be shown something then told something – it is just more interesting that way. Time is also limited for most people as well; and if infographics have proven anything, it’s that visual information is easier to digest than information presented in plain text.
As you can see (and as I’ve already mentioned) social media and public relations are slowly joining together to become a unique, different beast. Is the definition of PR starting to change as well? Perhaps we will find out in 2016.