May 30, 2014
Diane Bertolin

Being Strategic With The Drama Queen

Oh, the Drama Queen Have you encountered the drama queen? You know the one who sucks and consumes every ounce of your energy because the world […]
April 14, 2014
Archetypes and Brand

Branding: Learning the Grammar of Archetypes

Over the last several weeks my blogs have focused on dealing strategically with some shadow sides of the archetypes we encounter in our everyday lives. This […]
February 7, 2014

Time To Tell Your Story

When you come across a great novel or film, what happens to you? You get transfixed by the storyline and you don’t want it to end. […]
February 4, 2014
Engineer

Being Strategic with the Engineer Archetype

By Diane Bertolin Archetypes are like snowflakes. Each is unique and has its own distinguishable qualities. Put a bunch of them together and they can create […]