July 29, 2016
There is value in listening and speaking strategically

There’s Value In Listening And Speaking Strategically

No, this isn’t a dramatic way of telling you that you’re annoying us, nor is it a way of rudely proclaiming that you talk too much, […]
July 6, 2016
customer relationship management creates trust and a healthy relationship

Don’t Let The Small Things Get You Down – But Don’t Ignore Them Either

We’ve all heard the old saying, “don’t sweat the small stuff,” and for the most part it rings true. None of us should let the smallest […]
May 27, 2016
app branding audience expansion customer service customer experience

What Are You Doing To Expand Your Audience?

I have a quick story for you. A friend recently had to take a trip to Lowe’s to purchase a few chain locks for the doors […]
April 4, 2016
These days, marketing your brand to the masses has gotten a lot more difficult. Or has it gotten easier? It depends on who you ask, but everyone can agree on one thing: simply providing great products, services, and customer service that’s a few levels above horrible doesn’t result in brand growth and success.

The Heart Of Relationship Marketing

These days, marketing your brand to the masses has gotten a lot more difficult. Or has it gotten easier? It depends on who you ask, but […]
March 7, 2016
Sharing content is a great way to engage with your audience – but only when it’s done in a digestible dose.

Avoiding ‘Oversharing’ And Other Social Media Tactics

Have you ever had to stop following a brand because they shared way too much? You know the type of brands we’re talking about: the kinds […]
December 24, 2015
If there is one thing you can say about social media with absolute certainty, it’s that every business, brand, entrepreneur, and so on needs to be using it.

How Private Equity Firms Can Use Social Media To Their Advantage

If there is one thing you can say about social media with absolute certainty, it’s that every business, brand, entrepreneur, and so on needs to be […]
September 21, 2015
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Your Best Customer Service Tool? Social Media

When your customers have a problem, they don’t want to wait a few days or even 12-hours to get an answer: they want an answer now. […]
August 26, 2015
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Keep Customer Trust By Preventing Data Breaches

By now, we’ve all heard about the Ashley Madison hack that occurred late last month, as well as the data dump that followed nearly a month […]