June 30, 2014

The Male Archetypes

By Diane Bertolin As I have stated before, archetypes are gender-neutral.  Carl Jung, the esteemed psychiatrist and father of modern archetypes, outlined his theory of the […]
January 22, 2014

Strategic Tip of the Day: Archetypes and Why They Are Important To Your Inbound Marketing

  By Diane Bertolin In this eight minute video, I define my understanding of an archetype and why they are important to marketing efforts.  I appreciate […]