March 21, 2016
From the billboard that warns about the dangers of cigarettes to Facebook posts that advertises fresh food delivered straight to your doorstep, every aspect of the media tells a story in one form or fashion.

Turn Your Followers Into Customers With Storytelling Strategies

Here’s an exercise I want you to try right now. Think about the many things that try to grab your attention throughout the day. From the […]
February 24, 2015

How To Get Your Small Business’ Story Noticed

Have you ever noticed that the most famous businesses have the best origin stories? We’ve all heard the tales of the humble beginnings of Apple, Microsoft, […]
July 30, 2014

Strategies On Creating a Successful Photoblog

By Diane Bertolin So writing isn’t your thing but taking photos are then create photoblog to tell your story. Photoblogs are a great way to share […]
July 29, 2014

Strategies On How to Write an Effective Persuasive Blog/Essay/Memo

By Diane Bertolin, So more on storytelling and being persuasive…. There is an art to persuasion: though it is easy to state an opinion, coercing the […]
July 29, 2014

5 Quick Tips On Becoming A Storyteller

By Diane Bertolin The latest craze in social media marketing is storytelling. Content marketers will tell you that you need to evoke an emotional response in […]
July 27, 2014

Strategies To Jump-Start your Writing with the Focused Freewrite

By Diane Bertolin “Inspiration exists, but it has to find you working.” – Pablo Picasso Introduction The Focused Freewrite is a powerful exercise taught in university […]
February 7, 2014

Time To Tell Your Story

When you come across a great novel or film, what happens to you? You get transfixed by the storyline and you don’t want it to end. […]